SMART Goals In Recruitment Aid In Achieving Business Objectives

There is a recent trend of achieving SMART goals or targets in the business environment which is influencing every business process in the positive manner. There are five parameters to this trend. They are Specific, Measurable, Achievable, Realistic and Time bound. Be it in case of performance analysis or achieving business objectives, the SMART concept has become very popular across every aspect. As per the definition, each parameter has its own meaning. Specific means laying out the set of objectives in a systematic manner for a particular business goal. Measurable is the number value of a desired outcome such as profit margins, production figures and such like. Achievable is the fact that all participating employees have validated the target cause. Realistic refers to the fact that the target is achievable in current market conditions. Last parameter is time bound which specifies that the target is achievable within a particular time frame. Taking the SMART goal concept, the recruitment segment is currently showing certain targets which are expected to benefit the industry and the companies as to a great extent. Some of the targets are as follows.

• The companies trying to focus on passive candidate location and relationship building. This can be considered as a SMART goal as passive candidates are usually the ones who are employed at a certain organization which is in most cases the competitor within the same industry segment. This represents that they have a particular skill set which is being effectively utilized. Gaining access to such top notch professionals influences the productivity and quality of delivery to a great extent. Hence targeting such professionals makes sense for a company as well as a recruitment consultancy.
• Social networking is a major business priority in the recruitment segment. The whole world is one the go currently. With mobile internet becoming accessible across all parts of the world even in the emerging markets and highly affordable smartphones making way to the consumers, people remain connected at all times. Apart from that it is also the source of entertainment, news, online shopping and much more. Reaching out to people through mobile applications is a profitable trend. Social media platforms are very popular now days and people remain most active on such platforms. When these two trends are combined, it creates a perfect opportunity for effectively reaching out to candidates in a systematic manner and within a limited time frame.
• The last but definitely not the least of the SMART goals in the recruitment segment is a bringing in and implementing a sales strategy in to the hiring process in order to make it more streamlined and effective at the same time. Proper identification of the targets, gathering relevant information about the candidates and finally closing the deal by making a job offer and completing the selection process helps in managing the entire system in a closed loop manner.

Thus SMART goals have impacted the recruitment front in a positive way which will enrich the entire functions of hiring process.